Facebook has gained enormous popularity and carved a special place in the minds of people using social networking sites, with more and more internet marketers turning to Facebook to achieve search engine optimization, which is an essential part of an internet marketer’s life. So, if you are looking for optimizing your internet marketing business for Search Engines and Social Media at the same time then achieving higher ranking in Facebook becomes mandatory.
Facebook users should consider the following key areas to in order to achieve higher rankings.
1. Mutual Friends/ shares as ranking factor – If you wish to have a higher ranking in the Facebook search engine then the number of Likes and Shares for your comment would determine the position in Facebook search engine ranking. More the number of likes and shares, higher is the ranking.
2. Facebook Clues – Be sure to read clues provided by Facebook regarding its algorithmic ranking factors. Stay updated on the speedy changes in Facebook blogs.
3. Making Use of Proper Keywords in the Title – The title being referred here is the Title of the Blog Post, your Status Update or name of some Facebook Group. If it is a blog post title then you need to optimize it for search engines like Google, Yahoo, MSN etc but if it is a status update that you are writing then do not forget to insert targeted keywords.
4. Proper Optimization of Meta Tags – Here the Meta tags refer to the ones considered only by Facebook Search engine and no other search engine. Facebook automatically uses the Meta description of the shared link as a Meta tag.
5. Promoting Facebook Page – Promoting a Facebook Page is very simple. In fact promoting from sources like MySpace and Twitter is suggested as it has proved to be quite a dominant way of increasing membership and creating awareness.
Consent to Public Visibility of Your Content – Select “everyone” in the privacy settings so that Facebook can show the
6. content to all those who search for it. If you keep it protected for a particular group then your content will be visible to only that group.
Using Facebook to advertise a Page is indeed a great idea, since most of the search results are determined by members and fans. This can prove to be a great approach to enhance search results and thereby aid in audience growth.
